เดอะ ทรัสต์ แอท บีทีเอส เอราวัณ ( The Trust @BTS Erawan )

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It will help the website understand visitor usage patterns and will improve the user experience. by collecting data and reporting on user usage results

It is used to track website visitor behavior in order to serve personalized advertisements for each user and to increase advertising effectiveness for publishers and third-party advertisers.